Hello my social media followers it is me again your lovely blogger and format with some great amazing news on how to excel your brand in social media.
So if you do not know Eve Chen who works for instagram, identifies five principles to get your fashion brand out there on social media. Which means great tips on how to increase your brand profitability on Instagram. Tada!!
So Eva Chen believes which we all should that the internet has rewired how social media is , in a that brands have to rewrite their marketing strategies in fashion. As a fellow designer and not only that business woman I was very hooked on to this article. Today it is all about paying less for ad pages in a magazine and more about earning attention on Facebook, tweeter, or instagram page am I right. And in the sense taking over the social media platform with your brand. Any who, Eva Chen says “a picture is worth a thousand words, and now a picture can speak to millions of people. ” I love it she has a big point. Instagram hascomarticle
visual elements you can play with to make your picture pop, and to make your brand more interesting.
So let’s get to the good parts about five principles can help you brand on instagram:
1. Engagement ,not followers:
In the article it states allot of brands are in the race for followers but large followera do not help and it does not impact your business. Conversational engagment is more important. More important ” its not a numbers game”
2. Craft a strong identity
When it comes to brand identity ( keu word) instrageam is no different to print Eva says. Online context is harder to control. She says you need to be consistent with your brand. Like my teacher always said in my brand class, you dont want people to be confused about your brand. When you have 20 different thinfa going on.
3. Authenticity wins (Nice)
Make it real, dont make it fake. People want to connect with your brand. Letting them know they can wear your stuff. Highly produce photos will not attract many people whi want to buy your clothing or what ever your marketing…it is instagram people!!
4. Cultivate a community
So this one I like because it’s kind of he same thing like number 3. People on instagram want feel like there part of something and that could be your brand. ” digital is a conversational medium, not a monologue. ” you want to kind of interact personally with your followers. Helps you form deeper and better relationships.
5. Collaborate with natives
So Eva which I totally agree says we are living in a new age where it’s about collaboration. So true we always need the help in our businesses these days. She says ” beyond traditional influences of marketing, collaborations with artists who are active on instagram can result in inspiring native content that resonates on the platform.”Pretty much if the artist has like mountains of followers and you guys collaborated on something awesome that can both boost your marketing you can gain allot of hype, sells, followers etc. Wow!!
OK OK so hope you guys loves this blog whew!! ” it was allot but these are amazing tips for my fellow merchandise marketers, fashion designers , buyers.etc. but read he article which is below you will love it!!!
https://www.businessoffashion.com/articles/fashion-tech/instagrams-eva-chen-its-not-a-numbers-game